It is with jaw dropping horror we read in FT at the weekend that by August this year the International Fragrance Association (IFRA), the perfume industry's governing body, will be restricting the use of oak moss (contained in Guerlains's Mitsouko scent among others); jasmine (most famously in Chanel No 5) and ylang ylang.
So Chanel No 5 but not as Marilyn knew it.
According to the chairman of IFRA 'Consumer health is becoming more and more important. We do not do [the regulation] for the pleasure of preventing our creators [from making their scents], we do it because we want to be responsible.'
Oh please.
And this is not the first dictat from the IFRA, they have been at it for 'decades' Mitsouko by Guerlain and Joy by Jean Patou are known to have already been reformulated.
They still let us drink alcohol, they still let us smoke. As far as we know, no-one has ever cited 'Joy' as a cause of death....
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